Education & Professional Experience

MS Strategic Design and Management

• Honors: Academic Year 1 — GPA 4.0; Recipient of Dean's Merit Scholarship.
• Focus: Innovation Strategy, User Research, Experience Design, Operating Models.

B.Des Textile Design

• Honors: CGPA 9.3; Awards: Student of the Year, Best Academic Performance.

Certification: Digital Marketing & Analytics

• Architected the B2B Go-To-Market (GTM) strategy for Europe and the Gulf, driving a 40% market expansion.
• Developed strategic partnerships with 25+ high-value enterprise buyers (including Elahe, Pernia, and Ogaan).
• Defined cross-border brand architecture and market positioning to successfully launch 3 new product ecosystems.
• Synthesized Salesforce data and consumer analytics to align creative design with commercial revenue targets.

• Directed the product strategy and commercial narrative for a 15-piece, first-to-market banana bio-leather collection.
• Scaled the brand's sustainable innovation story for a Lakmé Fashion Week debut, reaching 50,000+ stakeholders.
• Facilitated cross-functional agile design sprints, accelerating product development and time-to-market by 3 weeks.
• Aligned sustainable material innovation with enterprise viability, securing buy-in from 4 major retail partners.

• Mapped complex service blueprints and operational models across a 50+ person manufacturing ecosystem.
• Applied systemic design principles to restructure workflows, reducing cycle times by 16% and increasing output by 20%.
• Translated high-level business objectives into actionable execution frameworks for cross-functional teams.
• Architected the holistic Experience Design of the brand's D2C touchpoints, contributing to a 30% lift in customer retention.

• Synthesized macro-trends and qualitative consumer insights to drive product ideation for 4 seasonal collections.
• Conceptualized design strategies for a Woolmark Prize-winning luxury house, driving a 15% increase in pre-orders.