01 History
Six years, one throughline: understanding people and material closely enough to build systems around them. Scroll through the arc — each stage lists what I was building and the strategic capability it added.
Through Jul 2021
National Institute of Fashion Technology, India
Where it started: years of hands-on textile and craft research — including documenting the Chanderi handloom cluster — that taught me to read material, market, and community constraints before I ever wrote a business plan. Graduated with a 9.3 CGPA, Student of the Year.
Jan 2021 – Aug 2022
Suketdhir
Moved from craft into product strategy: synthesized macro-trends and consumer insight to drive ideation across 4 seasonal collections for a Woolmark Prize-winning luxury house, driving a 15% increase in pre-orders. Picked up a Digital Marketing & Analytics certification (Indian School of Business, Mar 2022) alongside it.
Sep 2022 – Aug 2023
Cord Design India
Moved from single products into systems: mapped service blueprints across a 50+ person manufacturing ecosystem, restructuring workflows to cut cycle times by 16% and lift output by 20%. Owned the brand's D2C experience design, contributing to a 30% lift in customer retention.
Aug 2023 – Oct 2023
Banofi + Beej Studio
First formal strategy title: directed product strategy and commercial narrative for a 15-piece, first-to-market banana bio-leather collection, ran the agile sprints that cut time-to-market by 3 weeks, and secured buy-in from 4 major retail partners for a Lakmé Fashion Week debut reaching 50,000+ stakeholders.
Nov 2023 – Jun 2025
Soul Closet (UAE, Italy, India)
Scaled from single-project strategy to enterprise GTM: architected the B2B go-to-market strategy for Europe and the Gulf, driving a 40% market expansion, built partnerships with 25+ high-value enterprise buyers, and launched 3 new product ecosystems.
2025 – Present · May 2027
Parsons School of Design, New York
Now applying that arc at systems scale: CareGrid (accepted into the Base44 Accelerator, Top 44 worldwide), the Manulife Passport (winner, University of Toronto 2026 RDC), and an enterprise transition strategy engagement for NASA's ISS decommissioning.
