Currently at Parsons School of Design, New York · MS Strategic Design & Management

Oas Rajvanshi

Business Strategist & Innovation Consultant

A system strategist (& a visual storyteller). I study people, markets and ecological insights to help businesses evolve.

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40%

Market expansion driven through a new B2B GTM strategy

Top 44

Worldwide — CareGrid accepted into the Base44 Accelerator

7M+

Manulife customers addressed by the LIFEVERSE ecosystem strategy

30%

Lift in customer retention from a redesigned D2C experience

Worked with

01 Selected Work

Strategy & Innovation

Enterprise and product strategy engagements — from systems mapping and go-to-market design to AI-enabled service concepts.

NASA

OrbitHop

The LEO Logistical Marketplace

A shared-logistics marketplace that lets research payloads "hitchhike" on underused commercial rocket capacity — a proposed software layer for NASA's Commercial LEO Destination era.

Designed a complete logistics-marketplace strategy for NASA's transition to Commercial LEO Destinations

Manulife

LIFEVERSE

Manulife's Digital Passport for Health & Wealth

A hyper-personalized digital passport that unifies Manulife's health and wealth ecosystem into one lifelong relationship.

Developed a complete health-and-wealth ecosystem strategy for a 7M+ customer base, from need-finding research through business model design

Self-Project

CareGrid

System Intervention

An AI-powered social infrastructure designed to decentralize care for neurodiverse families.

Accepted into the Base44 Accelerator — Top 44 worldwide

Self-Project

ORIGN

A Direct-to-Artisan Marketplace & Cultural IP Platform

A direct-to-artisan marketplace and cultural IP platform that gives Indian artisans fair income, legal protection for their designs, and direct access to global buyers.

Mapped the four-layer ecosystem failure behind India's artisan economy, from design theft to generational decline, using the Iceberg Model

Self-Project

Wellth

AI-Enabled Financial Wellbeing for Young Adults

An AI-enabled financial wellbeing system that predicts the moments students run short, guides them before the crunch, and connects them to the support their university already offers.

Mapped the reinforcing loop between financial stress, reactive decisions and lower stability through 17 interviews, 2 focus groups and 3 expert conversations

Founder, The New School

COL-Lab

The Cross-Organizational Learning Lab

A student-led innovation platform that turns New York City's siloed campuses into one live lab, matching cross-disciplinary student teams with founders' real problems in short sprints.

Founded and run as an officially constituted student organization at The New School

02 The Foundation

Design and Brand Development Foundation

The brand strategy and commercial design practice behind the work above — visual branding, circular material innovation, and product development grounded in craft research.