Strategic Context

As Service Designer & Content Manager at Cord Design India, I mapped complex service blueprints and operational models across a 50+ person manufacturing ecosystem, applying systemic design principles that restructured workflows — cutting cycle times by 16% and increasing output by 20%. I also architected the experience design of the brand’s D2C touchpoints, contributing to a 30% lift in customer retention. The branding, packaging, and print work below is the visual showcase of that service system.

Visual Communication 2.0

Brand collateral, packaging, and lookbooks for Cord Studio, designed around the idea of “Timeless Nostalgia” — collaterals and packaging meant to evoke sentimentality and charm.

Envelopes & Postcards

Soap Packaging

Size Labels & Extra Collateral

Lookbook — Stardust AW ‘22

A selection of spreads from the Stardust AW ‘22 lookbook. View the full lookbook on Behance ↗

Lookbook — Lost & Found SS ‘23

A selection of spreads from the Lost & Found SS ‘23 lookbook. View the full lookbook on Behance ↗

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Safari Collection Development

Surface design and collection development for CORD — the Safari Collection, Winter ‘22–‘23. Full case study: View on Behance ↗

Mood

Chase Print Development

Final Print

Quilting Designs

Detail Shots

Collection Linings

Chase Print Lookbook + Quilting

Quilted Fabrics: Products